Document Type : Original Article
Authors
1 PhD Candidate, Department of Knowledge and Information Science, Kharazmi University, Tehran, Iran
2 Associate Professor, Department of Knowledge and Information Science, University of Tehran, Tehran, Iran
3 Assistant Professor, Department of Knowledge and Information Science, Kharazmi University, Tehran, Iran
4 Assistant Professor, Department of Data Science and Artificial Intelligence, National Library and Archives of Iran, Tehran, Iran
Abstract
Purpose: In the current digital era, paying attention to the criteria that lead to promoting visibility in the web environment is necessary. On the other hand, the administrators of university library websites are responsible for sharing knowledge. The study aimed to identify the aesthetic criteria of Iranian university library websites.
Methodology: One Delphi-type qualitative method with snowball sampling was used. Twenty-one experts participated in the first Delphi round and fifteen in the second. SPSS software is used for data analysis.
Findings: Kendall's agreement coefficient was 0.248 in the first round and 0.250 in the second. Sixty-eight criteria were identified for the aesthetics of the library websites, which were categorized into five general categories: digital image aesthetics, technical design tips, visual complexity, user-centric aesthetics, and content quality. Cronbach's alpha internal consistency was calculated to be more than 0.9, indicating strong reliability. A checklist with 37 scales was also introduced, with a strong Cronbach's reliability coefficient. In addition, 17 components were identified that were very important from the standpoint of Delphi experts.
Conclusion: The identified criteria can be used by administrators of Iranian university library websites to increase their visibility. Moreover, Although Iranian experts (with an emphasis on Iranian culture) have been consulted, the results can be adapted to the culture of any country.
Keywords
- Aesthetic Perception
- Human-Computer Interaction
- University Libraries
- Visual Complexity
- Website Design
Main Subjects
)