Document Type : Original Article
Authors
1 Associate Professor, Department of Knowledge and Information Science, Payame Noor University, Iran.
2 Instructor, Department of Social Sciences, Payame Noor University, Ilam, Iran.
Abstract
Purpose: The purpose of this study is to analyze the influence of social capital and social cognition on the willingness of employees at the National Museum of Iran to share knowledge.
Method: This applied study employed a descriptive-survey methodology. The statistical population consisted of all employees of the National Museum of Iran in 2025. Using Cochran’s formula and a simple random sampling technique, 184 valid questionnaires were obtained. Data were collected through a composite questionnaire designed to measure dimensions of social capital, social cognition, and knowledge sharing. The validity and reliability of the instrument were confirmed through confirmatory factor analysis and Cronbach’s alpha. Data analysis was conducted using Pearson correlation tests and structural equation modeling in LISREL software.
Findings: The results indicated that all three dimensions of social capital have a positive and significant effect on knowledge sharing. In addition, the dimensions of social cognition including social goals, self-efficacy, and attributions also demonstrated a positive and significant impact on employees’ willingness to share knowledge. Furthermore, the model fit indices confirmed an optimal fit for the proposed research model.
Conclusion: Social capital, by fostering communication networks and trust, together with social cognition, by reinforcing individual beliefs and social goals, jointly provides a complementary foundation for knowledge sharing. Accordingly, managers of museums and cultural organizations can enhance knowledge flow by strengthening trust, increasing self-efficacy, establishing shared goals, and managing employees’ emotions.
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