Document Type : Original Article
Author
Assistant Professor, Management department, Administration sciences and economy faculty, Arak university, Arak, iran
10.22034/jkrs.2025.20328
Abstract
Purpose: A synergistic interaction exists between Knowledge Management (KM) and Artificial Intelligence (AI), where AI provides tools for creating and expanding the scope of organizational knowledge. This research aims to develop a model for leveraging AI to achieve KM objectives in universities.
Methodology: This study is applied and developmental in purpose and qualitative in nature, employing a Fuzzy Cognitive Mapping (FCM) strategy. Data were collected through semi-structured interviews. Participants consisted of faculty members from Arak University, selected via snowball sampling, resulting in 13 interviews. Modeling was performed using the Mental Modeler software.
Findings: The FCM model identified "intelligent assistants and chatbots" (with an impact rating of 2.2) as having the greatest direct influence on achieving KM goals. "Expanding the knowledge-based space in the organization" (impact rating: 2.42) was found to exert the strongest influence on the KM process. In terms of centrality within the network, "developing the knowledge capacity of individuals" (centrality: 3.96) and "expanding the knowledge-based space in the organization" (centrality: 3.75) emerged as the most pivotal components.
Conclusion: To effectively integrate AI for KM, the study recommends: providing adequate infrastructure for AI applications in universities; organizing workshops and up-to-date training programs to familiarize faculty and students with AI tools; incentivizing faculty to incorporate AI into teaching and research activities; and proactively addressing associated ethical challenges and considerations.
Value: This research offers organizations novel insights into the potential relationship between AI and KM, advocating for the use of advanced technologies to transform traditional KM systems into dynamic frameworks governed by specific rules and adaptive regulations.
Keywords
Main Subjects
Adhikari, D. R., & Shrestha, P. (2023). Knowledge management initiatives for achieving sustainable development goal 4.7: higher education institutions’ stakeholder perspectives. Journal of Knowledge Management, 27(4), 1109-1139. https://doi.org/10.1108/JKM-03-2022-0172
Al-Quran, A. Z., Dalbouh, R. O. A., Alshura, M. S. K., Al-Azzam, M. K. A., Aldaihani, F. M. F., Smadi, Z. M. A., Al-hawajreh, K. M., Al-Hawary, S. I. S., & Alshurideh, M. T. (2023). Impact of Knowledge Management on Total Quality Management at Private Universities in Jordan. In Studies in Computational Intelligence, 1056, 1725-1742. https://doi.org/10.1007/978-3-031-12382-5_94
Alyoussef, I. Y. (2023). The Impact of Massive Open Online Courses (MOOCs) on Knowledge Management Using Integrated Innovation Diffusion Theory and the Technology Acceptance Model. Education Sciences, 13(6), 531. https://doi.org/10.3390/educsci13060531
Arefnejad, S., Khadivi, A., & Alipour, F. (2024). Challenges and applications of artificial intelligence in education: A systematic review. Knowledge Studies, 3(4), 53–76. https://doi.org/10.22034/jkrs.2024.63182.1106 [In Persian]
Asemi, A., Ko, A., & Nowkarizi, M. (2021). Intelligent libraries: a review on expert systems, artificial intelligence, and robot. Library Hi Tech, 39(2), 412-434. https://doi.org/10.1108/LHT-02-2020-0038
Ayala-Pazmiño, M. (2023). Artificial intelligence in education: Exploring the potential benefits and risks. 593 Digital Publisher CEIT, 8(3), 892-899. https://doi.org/10.33386/593dp.2023.3.1827
Azimi, M. H., Dokhsh, S., & Nematollahi, Z. (2022). Identifying capabilities of expert systems and chatbots in libraries: A systematic review. Information Processing and Management, 37(4), 1153–1182. https://doi.org/10.35050/JIPM010.2022.006 [In Persian]
Azimi, M. H., Mohammadi, Z., & Rafieinasab, F. (2021). Investigating awareness and usage of artificial intelligence technology by academic librarians: A case study of Shahid Chamran University of Ahvaz and Medical Sciences librarians. Library and Information Science, 24(4), 154–177. https://doi.org/10.30481/lis.2021.286969.1831 [In Persian]
Bani Asadi, A. (2024). From an unexpected encounter with artificial intelligence in university classes to deep thinking about its growing presence in higher education. Educational Planning Studies, 13(25), 92–111. https://doi.org/10.22080/eps.2024.27632.2274 [In Persian]
Bencsik, A. (2021). The sixth generation of knowledge management – the headway of artificial intelligence. Journal of International Studies, 14 (2), 84-101. https://doi.org/10.14254/2071-8330.2021/14-2/6
Bhutto, S. A., Khoso, U., & Mehmood, K. (2022). Factors Affecting Knowledge Management: A Study in Al-Madinah International University, Malaysia. Journal of Contemporary Issues in Business and Government, 28(1), 515-530. https://doi.org/10.47750/cibg.2022.28.01.035
Boussenna, Y. (2023). Knowledge Management Implementation At Moroccan Universities, Testing Availability Of Adequate Infrastructure (Culture-Structure-Leadership And It): Case Of Abdelmalek Essaadi University. Journal of Transnational Management Development, 1(2), 1-22. https://doi.org/10.5281/zenodo.7688715
Fathabadi, H., Khaleghi, A., Dehghan Najmabadi, A., & Salajeghe, N. (2022). Investigating the effect of knowledge management and entrepreneurial orientation on technology transfer between industry and university: A case study of Zamyad Company and University of Tehran. Organizational Knowledge Strategic Management, 5(3), 11–36. https://doi.org/10.47176/smok.2022.1417 [In Persian]
Galgotia, D., & Lakshmi, N. (2022). Implementation of knowledge management in higher education: A comparative study of private and government universities in India and abroad. Frontiers in Psychology, 13, 944153. https://doi.org/10.3389/fpsyg.2022.944153
Goldasteh, A., Homayoun Aria, S., & Maghsoudi, B. (2022). Structural modeling of factors affecting knowledge sharing among faculty members. Organizational Knowledge Strategic Management, 5(3), 37–67. https://doi.org/10.47176/smok.2022.1476 [In Persian]
Gordon, S. F. (2024). Artificial intelligence and language translation in scientific publishing. Science Editor, 47(1), 8-9. https://doi.org/10.36591/SE-4701-05
Hamedi-Nasab, S., & Rahimi, S. (2024). Barriers and challenges of implementing artificial intelligence in higher education. Educational Planning Studies, 13(26), 57–73. https://doi.org/10.22080/eps.2025.28149.2295 [In Persian]
Hasanzadeh, M. (2022). Intelligent agents and knowledge management facilities: ChatGPT and beyond. Information Management Science and Techniques, 8(4), 7–22. https://doi.org/10.22091/stim.2023.2421 [In Persian]
Jarrah, H. Y., & Alkhazaleh, M. S. (2020). Knowledge sharing Behavior in the curricula of United Arab Emirates universities and educational organizations. international journal of instruction, 13(3), 1-16. https://doi.org/10.29333/iji.2020.1331a
Khademizadeh, S., Mohammadi, Z., Koohi Rostami, M., & Mehralizadeh, Y. (2024). Presenting a knowledge management model in universities with a transdisciplinary approach. Organizational Knowledge Strategic Management, 7(2), 75–106. https://doi.org/10.47176/smok.2024.1751 [In Persian]
Kularajasingam, j., Subramniam, A., sarjit, S., devinder, K., & Sambasivan, M. (2022). The Impact of Knowledge sharing Behaviour and social inteligeence of University Academics on Their Performances: The Modiating role of competencies. Journal of education for Buisness, 97(1), 54-61. https://doi.org/10.1080/08832323.2021.1887794
Libai, B., Bart, Y., Gensler, S., Hofacker, C.F., Kaplan, A., Kötterheinrich, K. & Kroll, E.B. (2020). Brave new world? On AI and the management of customer relationships. Journal of Interactive Marketing, 51, 44-56. https://doi.org/10.1016/j.intmar.2020.04.0
Liu, Q. (2022). Analysis of Collaborative Driving Effect of Artificial Intelligence on Knowledge Innovation Management. Scientific Programming, 4, 1-8. https://doi.org/10.1155/2022/8223724.
Mabunda, T. T., & Du Plessis, T. (2022). Knowledge management as a change enabler in academic libraries in the digital age. South African journal of information management, 24(1), 1-10. https://doi.org/10.4102/sajim.v24i1.1450
Mehrabi, N., Kharashadizadeh, S., & Karimian, R. (2023). Identifying artificial intelligence components in implementing knowledge management. Information Management Science and Techniques, 9(3), 351–390. https://doi.org/10.22091/stim.2023.8924.1906 [In Persian]
Mir, S., & Nezami, A. (2024). Presenting a persuasive knowledge management model for customers using fuzzy TISM. Organizational Knowledge Strategic Management, 7(1), 129–156. https://doi.org/10.47176/smok.2024.1666 [In Persian]
Paschen, U., Pitt, C., & Kietzmann, J. H. (2020). Artificial Intelligence: building Blocks and an Innovation typology. Business Horizons, 63 (2), 147-155. https://doi.org/10.1016/j.bushor.2019.10.004
Rashid, A. S., Tout, K., & Yakan, A. (2021). The critical human behavior factors and their impact on knowledge management system-cycles. Business Process Management Journal, 27(6), 1677-1702. https://doi.org/10.1108/BPMJ-11-2020-0508
Rezaeinour, J., & Khabazan, B. (2024). Identifying and prioritizing opportunities and challenges of artificial intelligence in knowledge management based on Hicks model using grey relational analysis (with emphasis on ChatGPT, ChatBard, ChatBing). Information Processing and Management, 39(3), 983–1018. https://doi.org/10.22034/jipm.2024.2014672.1424 [In Persian]
Sahibzada, U. F., Jianfeng, C., Latif, K. F., Shah, S. A., & Sahibzada, H. F. (2023). Refuelling knowledge management processes towards organisational performance: mediating role of creative organisational learning. Knowledge Management Research & Practice, 21(1), 1-13. https://doi.org/10.1080/14778238.2020.1787802
Salamzadeh, A., Tajpour, M., Hosseini, E., & Brahmi, M. S. (2023). Human capital and the performance of Iranian Digital Startups: The moderating role of knowledge sharing behaviour. International Journal of Public Sector Performance Management, 12(1-2), 171-186. https://doi.org/10.1504/IJPSPM.2023.132248
Salehi, A., Karimian, H., & Sharifirad, G. (2023). The Model of Knowledge Management Components Relationships using Structural Equation Modeling. Iranian Evolutionary Educational Psychology Journal, 5(1), 250-258. https://doi.org/10.52547/ieepj.5.1.250
Sardjono, W., & Firdaus, F. (2020). Readiness model of knowledge management systems implementation at the higher education. ICIC Express Lett. 14, 477-487.
Stemberkova, R., Maresova, P., David, O. O., & Adeoye, F. (2021). Knowledge management model for effective technology transfer at universities. Industry and Higher Education, 35(6), 638-649. https://doi.org/10.1177/0950422220978046
Tahanpour, S., Arayi, V., Azimzadeh Irani, M., & Pour-ezat, A. A. (2024). Application of artificial intelligence and knowledge management in improving corporate governance: A case study of MAPNA Company. Organizational Knowledge Strategic Management, 7(4), 141–163. https://doi.org/10.47176/smok.2024.1813 [In Persian]
Taherdoost, H., & Madanchian, M. (2023). Artificial intelligence and knowledge management: Impacts, benefits, and implementation. Computers, 12(4), 72. https://doi.org/10.3390/computers12040072
Tulaei, R. (2023). Interaction between humans and artificial intelligence in knowledge management. Organizational Knowledge Strategic Management, 6(1), 11–21. https://doi.org/10.47176/smok.2023.1121 [In Persian]
Veer Ramjeawon, P., & Rowley, J. (2020). Enablers and barriers to knowledge management in universities: perspectives from South Africa and Mauritius. Aslib Journal of Information Management, 72(5), 745-764. https://doi.org/10.1108/AJIM-12-2019-0362
Waykar, Y. A. (2022). The Role of Artificial Intelligence in Knowledge Management. International Journal of Scientific Research in Engineering and Management (IJSREM), 6 (6). https://doi.org/10.55041/IJSREM15999
Zaim, H., Muhammed, S., & Tarim, M. (2019). Relationship between knowledge management processes and performance: critical role of knowledge utilization in organizations. Knowledge Management Research & Practice, 17(1), 24-38. https://doi.org/10.1080/14778238.2018.1538669
Zavaraqi, R. (2024). From disconnection to integration: The role of artificial intelligence in addressing multidimensional knowledge challenges. Journal of Knowledge-Research Studies, 3(4), 1–17. https://doi.org/10.22034/jkrs.1999.19564 [In Persian]
)